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Tirlán begins €11 million branch investment

Dairy All

Tirlán has begun an €11 million plus investment programme to develop and upgrade its entire 52-strong local branch network, with work in its Athboy, Castlelyons and Bunclody stores already underway.

The 100% farmer-owned Co-op says the landmark investment package is part of a range of measures to future-proof its agri, retail and garden centre services in rural communities across 11 counties.

The branch improvements are a further sign of Tirlán’s commitment to serving the evolving needs of its loyal customers in rural communities into the future. It also clearly demonstrates its promise to support local jobs and rural economies, as outlined in the Co-op’s ‘Living Proof’ sustainability strategy.

The €11 million plus plan will also include a significant upgrading of branch IT infrastructure with new technologies that will make the overall customer experience more enjoyable and efficient. 

Tirlán Chairman John Murphy said that Tirlán’s branches are the heartbeat of many local communities and this investment signifies the Co-op’s commitment to playing its part in enriching the lives of those living in rural Ireland.

“As a farmer-owned co-operative, Tirlán is committed to developing a modern network of stores that service the evolving needs of farmers and the communities we serve,” he said.

“We will be developing and upgrading our branches over the next 4-5 years and adding new Tirlán CountryLife garden centres at our existing branches in both Athboy Co. Meath and Bennettsbridge in Co Kilkenny.

“We will improve the customer experience across all our branches in order to better service the evolving needs of our customers in communities. Many of these communities have lost their local post office, shops and other services in recent years and we aim to play our part in ensuring they remain vibrant and self-sufficient,” he continued.

The first new concept store revamp in Bunclody will be completed in early 2023, Senan Foley, Head of Retail at Tirlán explained. “Our 52-strong branch network is the face of Tirlán in our communities. They are more than just an agri store. Today, our branch network provides critical services in a setting that many of our shareholders, suppliers and customers have a strong affiliation with locally.

“Over a year ago, we partnered with An Post subsidiary PostPoint to bring a range of convenient services to rural communities. Today’s announcement is part of a wider investment programme that will not only further enhance our offering to customers, but also expand our role in the community.

“As our investment plan begins, we’re open to more local partnership ideas with third parties to help make our rural communities even more sustainable into the future.”

Phase one of the investment programme sees stores in Ashford, Monasterevin, Castlelyons, Athboy and Bennettsbridge undergo significant renovations. Followed by phase two branches in Dungarvan, Kilmeaden and Tullamore.

Tirlán’s new branding will be rolled out across the reinvigorated network. This rebrand, which is already underway, will see agri stores rebranded to ‘Tirlán FarmLife’, and agri stores with garden centres rebranded to ‘Tirlán CountryLife’.

Further investment is being rolled out in areas such as people development and training, along with development of Farm Hardware Centres of Excellence.

The final regional Farmer Information Meeting runs in Enniscorthy’s Riverside on Wednesday, 18 January, at 11am. For further details and to register for the online session, log on to www.tirlanfarmlife.com

Further investment is being rolled out in areas such as people training and the development of Farm Hardware Centres of Excellence, along with enhancement of their TirlanFarmLife.com ecommerce customer offering, supported by the creation of a dedicated distribution warehouse in Portlaoise.

 

First Published 11 January 2023

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